Here is a little norwegian advertising!

So I want to show this advert because I find it very funny and it really well shows some differences between our two countries. Moreover, it outlined also the typical Norwegian!

Therefore, on this ad we can see two very strong and tall men who take a shower. These guys are also very tatooed. Actually, it is very the case in norway, in Kristiansand, lots of guy are tatooed very more than in France, it has not this negative connotation which is tatooed people are marginal and outside the society. They are very more open-minded; it's also the case for many Northern countries such as Finland or Sweden. 

In addition, men and women are very tall people, they exactly fit the cliché we have from Nordic people: tall, sportive, blues or green eyes, blond hair, very wight skin... Of course they are other many style but for ma part, I saw lots of  "cliché nordic people"!! I also want to say that they are very sportive, I mean they pratice sport lots of time in a week, have very huge sport center and love sport as a good hobit! THey also practise sport in nature because they also in general love nature and annimals they are very close to nature and everything regarding bio-resources. I find this behavior very responsible towards people and our planet. 

Regarding now the differences this ad outline, firstly, we can discuss the humorous side of this advert because it can be really misinterpreted  by people in general and also by homosexuals people because it supposed some joke about the fact that there are three guys and one drop the soap on the floor so they look each other like the first who take it will have some "surprise"... But actually it is really understand in the right way by people because they are nowegian and this is the norwegian humor! Nevertheless I guess it will be not the same case in France because lots of associations will scream that this is homophobic advertisement or it's not good to show this kind of ad. Because it is not our culture, we are less open-minded; we can't laugh with everything. Most of all, we will not choose tatooed people because it's not representative of the most common person in France so people can't identify themselves. 

Concerning the object of the advertisment, the written are in norwegian: "Enklere liv, Produkter for en enklere hverdag", which can be translate as "Simpler life, Products for an easier life". So the objectif is to show their new product which is created to facilitate the life of the futur customer! I think the target contain a bit everyone, the young or the old people, both sex: men and women, sportive or not, etc.